The Never-Ending Explanation

I’ve been fortunate over the last few months to have received some great positive response about ID  from Barnes & Noble, probably the largest remaining major retail book store chain now that Borders has gone completely belly up.

As part of that, I and other folks from Codorus Press have been on the phone with customer relations associates at individual stores that don’t already carry the novel to spread the gospel of why they should. One of the nicest bits of feedback we’ve received is, “Wow, you guys really did your homework.”

In other words, the folks in charge of acquiring books at the stores have dealt with a lot of amateurs – self- or vanity-published authors rolling in the doors with a crate full of their books expecting B&N to be obligated to carry their work, and storming out shocked and offended when the store offers to take two or three – on consignment.

As a small press, we at Codorus vowed from the beginning that at every turn, we would make our operation as professional as possible, especially in dealing with the book stores and the distribution networks through which they order their stock.

It was reassuring to hear such nice words from pros in the book biz, and it wasn’t the first time. Repeatedly, we’ve been told that our method is not just revolutionary, but exceptionally forward-thinking in this rapidly changing market.

But we still come up against the stereotypes of the self-publisher again  and again, so it requires constant explanation on why that’s precisely what we are not. I went so far as to put together this YouTube animation explaining the differences.

Still, some folks just don’t get it. Back in the fall, I appeared at a meeting of the National Writers Union. At the meeting was another writer who later blogged about how the Codorus Press model of cooperative publishing sounded like “self-publishing, but as a group.”

Well, yes and no. If it was self-publishing, it would just be me. There is a capable and highly qualified team that makes up Codorus Press, which by the very defnition of self-publishing takes it out of that category.

The proof in the pudding will be this fall, when my talented colleagues at Codorus Press start rolling out their very own novels, guidebooks and children’s literature.

So, so much for that whole “self” thing, and kudos to us for doing our homework.

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