One of the greatest ways to get books into the hands of readers – you know, other than sneaking them into their messenger bags on the subway – is to offer them for free.
I’ve done this a couple of times with some degree of success, especially in the e-book market, where offers of free books are welcomed heartily by all those Kindle readers out there who think 99 cents is just TOO DAMN MUCH to pay for books.
Really, though – everyone loves a bargain, and if handing out books like they were bank teller lollypops is what it takes to get back in there with Uncle Kurt V. at the top of the Satire cart on Amazon, it’s what I’m willing to do. As I often tell people who are considering getting into any kind of publishing – indie or mainstream – giving away a certain amount of free product is a great way not only to get your work in front of more sets of eyeballs, but also to start building a rapport with readers who appreciate the fact that you’re willing to occasionally share your art with them for nothing.
Naturally, as an author I hope for a couple of things in doing this. One, that readers who take advantage of offers like this will return the favor with reviews of the novel. Notice I didn’t say “favorable” reviews – that would just be asking too much. I really want to know what a wide variety of readers thought, and I’m understanding of the fact that my novel isn’t going to be everyone’s idea of a good time. But the more people at the party the better, and I like to hear from everyone, even those who are honestly sharing what they didn’t think was fantastic.
So, if you’re a Kindle reader and have yet to download your copy of Immaculate Deception at the normal low, low price of $2.99, take the opportunity to get it through Aug. 22 for everyone’s favorite price, FREE! Just click the Kindle photo or here to go straight to the e-book site and enjoy.
The other giveaway running simultaneously with that for the Kindle is a hard-copy giveaway through Goodreads, a fantastic social networking site for people who love reading and love interacting with other people who love to read.
In this one, also running Aug. 20-22, five signed copies of the paperback edition of Immaculate Deception will be up for grabs, with the winners chosen by Goodreads’ mystical oracle of all knowing bookdom, then reported to me for final delivery of the books.
While I’d love to give out as many paperback editions as e-books, the economies of scale don’t really permit it (and the resulting marital discord it would cause wouldn’t be worth the hefty legal fees it would take to resolve things). Still, though, I like the Goodreads option because it again gets more eyeballs on the cover and synopsis, luring more potential readers to add the novel to their “want to read” lists, in the hope that someday they will in fact read.
So come join the party either way. Download or enter to win your free copy, have a beverage on me (in a virtual sort of way) and have a scuppernong grape from the table of cyber muchies. You’ll be glad you did.