Portfolio

I write a lot, for lots of different people and companies and occasionally for myself. Below you’ll find some great examples of work I’ve done for many of these happy clients and publications. If you’d like to cut right to the chase, you’re welcome to click here to see my full resume. Thanks!

BUSINESS WRITING

Effective writing for business – whether it’s for collateral material, advertising, a website or social media – takes a special touch. I combine exceptional writing with mindfulness of a client’s core needs and target audience to create effective copy for print or electronic venues.

Here are a few examples:

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Website Copy

Innotap

MyABHOW (no link – password protected intranet)

MyUCH (no link – password protected intranet)

Marketing and Collateral Material Copywriting

Tips to Help Your Business Become More Sustainable – Direct Energy Business

Case Study – Carrollton Farmers Branch Independent School District’s experience with Direct Energy Business

Customer Testimonial – Staples office supply stores’ thoughts on working with Direct Energy Business

Chester County Living (2014 and 2015), Chester County Chamber of BusinesChester County Living 2014s and Industry – Chamber member features and spotlight stories on member businesses

UCH Life Enrichment Fund Brochure – Tri-fold fundraising brochure for United Church Homes’ Life Enrichment Fund

The Bridge at Courtside Cottages Brochure – Tri-fold brochure promoting Courtside Cottages Retirement Community’s transitional care for Alzheimer’s and dementia residents

PLEASE QUERY FOR ADDITIONAL SAMPLES

 

Social Media Marketing and Management

Gluten Free Mall – ECommerce vendor of gluten-free foods and products

Ross Buehler Falk – Accounting firm

Avant Garden Decor – E-commerce vendor of home and garden supplies

ElectroBraid Fencing – Equestrian fencing wholesaler

Iron Stop Garden Decor – E-commerce vendor of unique outdoor decor products

Advertising Copywriting
sh-logo
Tires To You – Direct mail piece for Baltimore-based mobile tire installation service.

Karen Ayers Design – Direct mail pieces for a freelance graphic design firm.

Kroft Commons – Magazine print ad for Kroft Commons Retirement Community

Chapel Hill – Direct mail promotional postcard for Chapel Hill Retirement Community

The Bridge at Courtside Cottages – Magazine print ad for Courtside Cottages Retirement Community’s transitional care for Alzheimer’s and dementia residents

PLEASE QUERY FOR ADDITIONAL SAMPLES

Newsletter Content

The ABHOW Foundation Remembers Dr. Richard E. Ice – Legacy

Resident Mobilizes Peers to Give the Gift of Green  – ABHOW Words

Affordable Housing Grows to 31 Communities – ABHOW Words

Communities Celebrate Grand Openings – ABHOW Words

You can read many more examples of my work for ABHOW and other clients of Signal Hill by clicking here.

MAGAZINE, NEWSPAPER AND ONLINE WRITING

As a former newspaper journalist and busy freelance writer, I’ve had the opportunity to do some incredible stories – more than 200 hundred of them just for magazines – on lots of people, places, events and topics.

My work has appeared in:

  • The Philadelphia Inquirer
  • Main Line Today
  • Philadelphia Style
  • Delaware Today
  • Out & About
  • Drexel Magazine
  • PennLines
  • Metro Philadelphia
  • Where Philadelphia
  • The Daily Local News (West Chester, Pa.)

Here’s a (relatively) up to date selection of my stories.

Arts & EntertainmentMain Line Today

‘Our Local Gangster’ Headed to the Big Screen: De Niro, Scorsese will Produce Film Based on True-Crime Thriller About Mob Figure Frank Sheran – Out & About

The Write Stuff: Delaware Authors Find Success Through Talent and Perseverance – Out & About

Rockin’ in the Real World: The Wilmington School of Rock builds the next generation of local musicians through the rigors of performance – Out & About

West Chester’s Uptown! Entertainment Alliance Sets Up Shop in the Pa. National Guard Armory – Main Line Today

On Air: Radio Industry Icons Weigh in on Music, Musicians and the State of Their Business – Out & About

Ardmore’s Milkboy Expands to Philly – Main Line Today

Q&A with WMMR DJ Pierre Robert – Out & About

Old is the New Cool: David Bromberg and Wilmington – Delaware Today

Jazzed: The History of Jazz in Wilmington – Delaware TodayDelaware Today

You, Too, Can Collect Art – Delaware Today

Food & Drink

Pucker Up: Sour Beers Are a Growing Presence on the Brewing Landscape – Out & About

Beyond Pumpkin: Beer Options Abound for Those Looking to Spice Up Autumn – Out & About

The Hot Dog: Still a Hit – Out & About

Yori’s Church Street Bakery – Main Line Today

Bubbling Forth: J. Maki Winery – Main Line Today

The Wine Nine: Our Experts Handpick the Best Local Wine Lists – Delaware Today

Dinner at Your Doorstep – Main Line TodayOut & About

Naughty and Nice: Cupcakes for Grown-Ups – Delaware Today

Big Breweries Aim for Craft Beer Clout – Out & About

Out of the Pantry: Having Guests Over? Spruce Up That Pantry – Delaware Today

Travel

Chesapeake City: Jewel on the Canal – Out & About

West Chester: Cosmopolitan with a Dash of History – Out & About

Let Your Love Keep You Warm: Even in Dreary Weather, Boston Revolutionizes the Couples’ Weekend – Magazine BLU

Haunted Philadelphia Tours – Where Magazine

Halloween Horror Attractions & Autumn at Longwood Gardens – Where Magazinedrexel-cover

The Unexpected Paradise of St. Lucia (Part 1 of 2) – Daily Local News

A Closer Look at Charleston: A City With Charm Even a Hurricane Can’t Destroy – Out & About

Home, Garden & Design

Muralist Marvels: John DeVlieger Transforms the Plain Walls of Area Homes and Businesses Into Extraordinary Masterpieces – Main Line Today

Borrowing from Its Past: The Brick Hotel in Georgetown Trades Loans for Lodgings – Delaware Today

Look Again: 10 Tips for Remaking a Room for Less Than $1,000 – Delaware Home & Garden

Control Freaks: A Delaware Woman is Changing the Way People Run Their Homes – Delaware Home & Garden

Jewels in the Crown – Five Local Buildings that Changed Modern Architecture – Main Line Today

In With the Old, Out With the New: How to Begin Collecting Antiques – Delaware Home & Garden

The Big Picture: Want a Mural in Your Home? Know the Basics First – Delaware Today

People, Personalities & Relationships

Taking a Walk on the Wild Side: The Appeal of Exotic Pets – Out & About

The Money Man: Hillary Clinton’s Head of Pennsylvania Fundraising Goes from Volunteer to Vital Staffer – Drexel Magazine

The Hijinks of Getting Hitched: Big or Small, Weddings Can Be Full of Surprises – Out & About

Rescue Me: Adopting a Pet From a Local Rescue Organization or Shelter Can Be A Great Decision – Out & About

Christmas Spirit: Remembering Ray Daub, Creator of the Macy’s Dickens Village – Philadelphia Inquirer

The Champion: Civil Rights Icon Littleton Mitchell – Delaware Today

War Then, War Now: A Columnist and a Photographer Recall Vietnam – Delaware Today

The School of Hard Rock – School of Rock Founder Paul Green – Main Line Today

Big Wish – West Chester’s Matt McGrory Seeks Hollywood Success – Main Line Today

Wedding Planning – The Man’s Guide – Delaware Bride

Business, Technology & Environment

A Sober Analysis: As Pennsylvania Fights Over Liquor Privatization, Washington State Offers a Real-Life Object Lesson – Drexel Magazine

Bookstores Leverage the Power of Local: Competing with Big Retailers Requires Creativity, Keeping Things Personal, and Developing Alliances – Out & About

Paoli-Based Search Engine DuckDuckGo Puts a Premium on Privacy – Main Line Today

Women in Business 2014 – Delaware Today

Victory Brewing Co. Spreads Their Wings West – Main Line Today

Main Line Community Banks Still Thriving in Shaky Economy – Main Line Today

Seeing the Light: Two Main Line Technology Executives Bring You the Future Now – Main Line Today

What is Hip? For Years Market Street Has Resisted Urban Chic. Will Buccini/Pollin Group Change That? – Delaware Today

Green Ideas We Love – Delaware Today

A New Species of Telecom: Wayne’s Evolve IP Aims to be the Next Big Thing in Business Communications – Main Line Today

The Aviator: Refitting Keystone Helicopter for the 21st Century – Main Line Today

Keeping Pollution at Bay? – Delaware Today

Medicine, Health & Fitness

Concerns Many Face When Caring for Elderly Parents – 302 Health

The Fight Continues: Delaware and HIV/AIDS 30 Years Later – Delaware Today

No Pain is Their Gain – Main Line Today

A Perfect 10: If You Can Do It in the Gym, You Can Do It Anywhere – Delaware Health & Fitness

Solid Footing: Dance Isn’t Just Fun and Games – It Might Help You Live Longer, Too – Main Line Today

Feel the Power: Finding Better Focus Through Martial Arts – Delaware Health & Fitness

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